Social Media Prompts

Vertical 9:16 prompts built for Instagram, TikTok covers and Stories, with the subject centered so the shot holds up on a phone screen.

Grok Imagine 220

Silver Crop Side Light

Read the full promptWoman with a short silver crop and black turtleneck against a grey wall, looking past the camera, natural skin texture, hard side light from a window. No text, no logos.

Seedream 5 Pro40

Read the full promptLow angle looking up a colossal moss-green trunk in a foggy enchanted forest, golden sun rays slanting through the canopy, a tiny child in a red coat standing at its roots. No text, no logos, no watermark.

Seedream 5 Pro30

Read the full promptA woman in an emerald evening gown stands in a mansion's marble arch, hair in a neat chignon, soft side light from a tall window, brass sconces on cream marble walls, symmetrical shot. No text, no logos, no watermark.

Z-Image20

Read the full promptA plain unmarked white football resting on a freshly painted white chalk line across a kelly-green grass pitch, seen from directly overhead. The ball sits just left of the line, its panels simple soft grey shapes, with a clean round shadow beside it. One hot-orange training cone stands a short step to the right of the line, casting a small sharp shadow. The chalk line runs straight through the frame, crisp and bright. The grass is mown in broad alternating stripes of two greens, lush and even. Light is direct high midday sun from a clear sky, hard and clean, with short shadows and bright whites. Strict top-down wide shot, everything in sharp focus, flat graphic composition with generous empty grass around the two objects. Smooth matte surfaces, no people, no hands, no text, no logos, no watermark.

Seedream 5 Pro50

Read the full promptA woman laughs mid-stride in a kelly-green wool coat and midnight-navy scarf, walking past a cream plaster wall, shot from slightly below in soft overcast daylight. No text, no logos, no watermark.

Nano Banana Pro70

Read the full promptUltra-stylized glossy beauty close-up portrait of a woman, framed from forehead to chin. She has dark wavy hair in a vintage Hollywood curl style. Skin is smooth and luminous with a porcelain finish, strong specular highlights (almost 3D/CG beauty look). She wears bold glossy red lipstick, slightly parted lips, confident glam expression. The main object: oversized cat-eye sunglasses with thick translucent golden glitter frames. Instead of normal lenses, each lens is a fresh pink grapefruit slice (cross-section), highly detailed pulp texture, juicy translucent segments, bright saturated pink-red. The glasses sparkle with star-shaped light flares and glitter reflections on the frames and grapefruit surfaces. Background is a clean, solid mint/teal-green gradient with soft studio light. The overall feel is high-fashion editorial mixed with playful surreal fruit concept, very polished and glossy. Lighting: bright studio key light, hard-ish specular highlights, strong shine on lips and skin; glitter and grapefruit catch multiple points of light creating starburst flares. Composition & optics: tight close-up, shallow depth of field, crisp focus on glasses and lips; high clarity, clean edges, premium ad campaign look. Color grading Overall palette: vibrant mint/teal-green background + hot red/pink subject accents (grapefruit + lips), with golden glitter highlights. Contrast: medium-high contrast with clean separation; keep shadows soft but defined (beauty-ad lighting). Saturation: high but controlled; push reds/pinks and teal/green into a bold complementary pop (teal vs red). Highlights: strong glossy highlights with sparkle/starburst flares; add a touch of bloom/halation on the brightest glitter points. Skin tone: warm-neutral but slightly stylized; smooth and luminous, minimal texture (beauty retouch feel). Finishing: very clean, minimal grain; crisp clarity on glasses and fruit; slight vignette optional but keep it bright and ad-like. Palette keywords: teal/mint backdrop, hot pink grapefruit, glossy red lips, golden glitter, high-fashion pop surrealism, bright speculars, sparkle flares.

Nano Banana Pro120

Low Dutch Angle Drift

Read the full promptCinematic night street racing shot, rear 3/4 view of a white drift car sliding sideways on dark asphalt. The camera is very low to the ground and tilted (strong Dutch angle), creating a dynamic diagonal composition. The car is close to the camera, taking the lower-right part of the frame, with a large rear wing/spoiler and wide body kit. Red taillights glow intensely, reflecting faintly on the wet/rough road surface. The rear bumper and side panels have pink cherry blossom / sakura decals along the lower body. Dense tire smoke (burnout smoke) pours from the rear wheels and spreads across the left side of the frame, partially obscuring the background. Background is mostly dark and minimal, with only faint distant lights; the sky is deep night blue. Motion is implied by slight blur and the smoke trail; overall vibe is aggressive yet stylish, like a street drift photo. Camera & optics: ultra low-angle, wide lens feel (24–35mm), shallow-to-medium depth of field, focus on the rear of the car and taillights; edges fall into blur; slight motion blur on smoke and road texture. Environment: night, outdoor road, possibly slightly damp asphalt, no visible crowd, minimal city detail—mostly darkness and smoke. Color grading (how to achieve this look) Overall tone: cool blue–indigo shadows (deep navy / midnight blue). Contrast: medium-to-high contrast, but keep shadows soft (don’t crush to pure black). Saturation: moderate overall; accentuate reds (taillights) and soft pastel pinks (sakura decals). Highlights: taillights should be bright, with a touch of bloom/halation, but no blown-out detail. Smoke: the tire smoke on the left should read gray with blue–violet tint, smooth gradient, subtle texture. Filmic feel: light film grain, a gentle vignette, and slightly reduced clarity to keep the smoke soft and dreamy. Palette keywords: teal/blue shadows + warm red highlights, “night drift”, “cinematic street”.

Nano Banana Pro80

Read the full promptRetro-futuristic minimalist living room interior at night. The composition is symmetrical and centered on a large picture window. Outside the window: deep blue twilight sky with a large pink moon hanging above a dark mountain silhouette; a few tiny warm city lights dot the valley below. Inside the room: clean mid-century modern setup. On the left, a small side cabinet with a pink/orange dome lamp glowing softly. On the right, a coral/pink sofa with rounded edges. Framing the window are teal/green curtains. Below the window, two framed photographs/prints lean against the wall on the floor. In the foreground, a glossy red coffee table holds a turntable with a vinyl record (blue/cyan sheen on the disc) and tonearm visible. The scene feels calm, curated, design-magazine-like, with strong color blocking and smooth surfaces. Lighting: interior lit with soft warm lamp glow mixed with cool ambient light from the window; gentle reflections on glossy table and turntable. Composition & optics: vertical frame, wide/medium-wide, straight-on perspective, deep focus, crisp lines, clean geometry. Color grading Overall palette: synthwave / vaporwave teal + magenta color scheme. Shadows: deep navy/indigo shadows (night interior), cool overall ambience. Highlights: warm pink/coral highlights from practical lamp + accent surfaces; avoid clipping on glossy reflections. Saturation: medium-high but controlled; keep colors clean and “flat” like design photography (no muddy neutrals). Contrast: medium contrast with smooth roll-off; preserve detail in dark blues outside the window. Moon: soft pastel pink with slight glow/halation, not overly bright. Finishing: subtle film grain optional, very light vignette; slightly reduced clarity for a dreamy neon-night feel, but keep edges sharp enough for the graphic look. Palette keywords: synthwave interior, teal curtains, coral sofa, pink moon, deep blue night, glossy red table, soft neon glow, retro-futuristic.

Z-Image20

Read the full promptA wide meadow of wild yellow buttercups and tall green grass, shot from a low angle close to the ground so the flower heads fill the foreground. A layer of soft pale-grey mist lies in the dip of the meadow and thins out toward the far tree line of dark green poplars. The low early morning sun sits just above the mist and sends warm light through it from behind, so the flowers glow along their edges and long soft shadows run across the grass. Palette: lemon-yellow flowers, a pale grey-white haze, fresh moss-green grass, a soft blue-grey sky. The whole scene is in focus from the nearest petals to the trees. Dew on the grass blades, calm still air, no people, no animals, no text, no logos, no watermark.

Seedream 5 Pro40

Read the full promptA dark-skinned woman with short cropped hair and a calm smile, in a white shirt and wide linen trousers, stands by a turquoise door, hems lifted by wind. Hard noon sun, crisp shadows. No text, no logos, no watermark.

Seedream 5 Pro50

Read the full promptClose-up of a woman with long box braids, gold hoop earrings and an ochre blazer, calm gaze to camera, plum backdrop, soft side light from a softbox. No text, no logos, no watermark.

Seedream 5 Pro40

Read the full promptA woman in a terracotta wool coat stops on a cream stone staircase, face tipped up, scarf lifted by the wind. Sage-green ivy on the wall, soft overcast sky, shot from slightly below. No text, no logos, no watermark.

Nano Banana Pro80

Read the full promptBold editorial fashion close-up, cropped torso shot with no face. A person wears a luxurious purple faux-fur coat with very fluffy texture. Under/alongside it is a lime-green knit cardigan or sweater panel with large purple buttons running vertically. In the foreground, a gloved hand holds a tall ribbed glass filled with an opaque green drink (matcha / pistachio / lime smoothie). A lemon slice is placed on the rim of the glass. The glove is black/purple fur-like and features dramatic long metallic gold cone claws (stylized nails), plus a small round gold accessory on the wrist/cuff. The hand grips the glass from the side, fingers visible with the shiny claws pointing forward. Everything is shot like a high-fashion product editorial: ultra sharp textures (fur, knit, glass ribbing), clean composition, minimal background (mostly filled by clothing). No clutter. Lighting: bright, even studio lighting with soft shadows; crisp highlights on the glass and metallic claws; rich texture on the fur. Composition & optics: medium close-up, centered glass, high detail, shallow-to-medium DOF (background still readable), advertising/editorial look. Color grading Overall palette: high-saturation complementary pop—vibrant purple/magenta fur + lime green knit/drink. Contrast: medium contrast with clean separation; keep shadows soft (beauty/product style). Saturation: high but controlled; purple stays rich (no banding), lime stays bright (avoid neon clipping). Highlights: glossy highlights on glass and claws; subtle sparkle on metallic gold; keep whites neutral. Color balance: slightly cool-neutral overall so greens stay fresh; avoid warming the purple into muddy red. Texture/clarity: enhance micro-contrast for fur fibers and knit weave; keep glass edges crisp without oversharpen halos. Finishing: minimal grain, minimal vignette (or none) to keep it clean and “fashion ad” polished. Palette keywords: purple fur, lime green knit, matcha green drink, gold metallic claws, pop editorial, high saturation, clean studio.

Nano Banana Pro90

Read the full promptMinimalist studio still life / conceptual product photo. A human hand (fair skin) holds a grape stem, lifting a hanging cluster that mixes green grapes with multiple bright neon-yellow tennis balls. The tennis balls are integrated into the bunch like oversized grapes, with visible white curved seams; their fuzzy felt texture is clear. The real grapes are glossy, semi-translucent light green, tightly clustered around thin brown stems. The hand enters from the upper-right, fingers gently pinching the stem; nails natural and short. Background is a smooth neutral light gray wall with no texture, clean and modern. The composition is centered, vertical, with the cluster hanging down and filling most of the frame. Lighting is soft and even, with gentle shadows and subtle specular highlights on the grapes. Lighting: soft studio key light (diffused), minimal shadows, high clarity on textures. Composition & optics: medium close-up, sharp focus on the cluster, shallow-to-medium depth of field, background slightly out of focus, modern editorial still life. Color grading Overall tone: neutral, clean, slightly cool studio look (true-to-life whites/greys). Contrast: low-to-medium contrast; keep a soft roll-off in highlights, preserve detail in both felt texture and grape shine. Saturation: controlled overall; allow the tennis-ball neon yellow to be the strongest saturation point, while grapes stay natural green (not too yellow). Highlights: soft specular highlights on grapes (gloss), no harsh clipping; tennis balls remain matte with visible fuzz. Shadows: gentle and neutral (no heavy color cast), maintain a minimal “gallery” feel. Finishing: minimal grain, minimal vignette (or none), crisp but not over-sharpened. Palette keywords: neutral gray background, clean studio light, neon yellow accent, natural green grapes, soft contrast, modern editorial.

Nano Banana Pro100

Read the full promptWhimsical surreal animal portrait in bright daylight. A white duck is centered in the frame, facing the camera. Around the duck’s head there is a square slice of white sandwich bread like a mask or frame—bread crust golden-brown, soft white crumb inside. The duck’s face is visible through a rounded hole torn/cut in the middle of the bread slice; the duck’s orange beak and small dark eyes are clearly visible. The duck’s white feathers fill the lower part of the frame. Background is an outdoor yard/park setting but heavily blurred: soft bokeh of trees and a fence, neutral earthy tones. The image has a playful, clean, meme-like vibe but photographed like a crisp portrait. Lighting: direct natural sunlight, bright and clean; soft shadow from the bread on the duck’s face; crisp detail on bread texture and feathers. Composition & optics: vertical frame, centered subject, medium close-up; shallow depth of field with strong background blur; sharp focus on duck and bread. Color grading Overall tone: natural daylight, slightly warm and cheerful. Contrast: medium contrast; keep whites bright but retain feather detail (avoid clipping). Saturation: moderate; emphasize the orange beak and the warm bread crust; background stays muted and soft. Highlights: bright but controlled; gentle roll-off in whites; minimal bloom. Shadows: soft and neutral; avoid heavy color casts (keep it clean). Clarity/texture: crisp texture on bread crumb and feathers; no heavy sharpening halos. Finishing: minimal grain, minimal vignette (or none) for a clean humorous portrait look. Palette keywords: clean daylight, warm bread tones, bright whites, orange accent beak, soft bokeh background, crisp texture.

Nano Banana 2160

Read the full promptWhimsical cinematic outdoor portrait with a humorous fashion vibe. A long-haired elegant sighthound (Afghan hound / borzoi-like) sits upright on a vintage upholstered armchair or small couch. The dog has very long silky light-blonde/cream fur with darker grayish strands, flowing like hair. It wears orange-brown sunglasses with dark lenses (retro style). One front paw is raised, holding a white ceramic teacup (large cup) as if making a toast. The dog looks toward the camera, calm and composed. The chair/couch has a plaid/checkered fabric in warm earthy tones (brown, burgundy, beige) with visible texture. Background is a lush green garden hedge/trees, heavily blurred with strong bokeh. The composition is vertical with lots of negative space above, subject placed lower center. Soft late-afternoon light, gentle highlights on fur and cup, cozy surreal editorial mood. Lighting: natural outdoor light, soft and warm, like golden hour; subtle rim light on fur; no harsh shadows. Composition & optics: medium shot, shallow depth of field; background creamy bokeh; film photo feel; subject sharp. Color grading Overall tone: warm vintage film look with green-dominant background and warm skin-like highlights on fur. Contrast: medium contrast, slightly lifted blacks (soft matte) to feel filmic and cozy. Saturation: moderate; greens slightly muted/olive; oranges/browns in glasses and plaid subtly emphasized. Highlights: warm highlights (soft golden tint), gentle bloom/halation on bright fur strands and cup edges. Shadows: cool-to-neutral shadows (slight green/cyan bias) to keep the garden depth, but not too teal. Grain & texture: light film grain, slight softness/low clarity to enhance the dreamy analog vibe. Finishing: subtle vignette to draw attention to the dog; keep background blur smooth and creamy. Palette keywords: warm film, olive greens, cozy browns, golden hour, matte blacks, vintage editorial, dreamy bokeh.

Z-Image10

Read the full promptFashion editorial photograph of one woman in her thirties standing on wide grey stone museum steps, medium shot from a slightly low angle, framed from head to mid-thigh. She wears a long mustard-yellow wool coat with sharp shoulders, a black turtleneck and black trousers, her hands resting in the coat pockets. Sleek dark hair pulled back, calm confident expression, eyes looking straight into the camera. The coat hems are lifted slightly by a light breeze. Behind her, pale grey stone columns and steps in soft focus. A hard strobe flash from the left side lights her face and coat and throws a crisp shadow onto the stone to the right. Palette: mustard coat, cool grey stone, deep black accents. Fine wool texture, clean sharp edges, no text, no logos, no watermark.

Seedream 5 Pro30

Read the full promptA Black woman in her late twenties with short natural curls and a bright orange jacket sits on grey stone steps outside a glass office building at lunchtime. A small unbranded graphite wireless earbud sits in her ear, a matching graphite phone is in her hand, its screen facing her and hidden from the camera. She smiles softly. Pale blue glass behind her, soft cool light from the open sky. Low angle, medium shot. No text, no logos, no watermark.

Seedream 570

Read the full promptA boy in a butter-yellow raincoat, seen from behind, holds a crimson balloon on a grey concrete pier. Medium shot from slightly above, soft light from an overcast sky. No text, no logos, no watermark.

Z-Image70

Read the full promptTwo simple wooden chairs face each other, close together, in front of a coral-pink wall, one soft peach blanket draped across both seats so it joins them. The floor is cream-painted wood. Straight-on medium shot, the whole scene in focus, chairs centered. Soft daylight from a window on the left casts gentle, even shadows on the wall. Plain smooth blanket, no pattern. No people, no text, no logos, no watermark.

Nano Banana Pro60

Read the full promptSurreal cinematic scene set high above the clouds. A vast ocean of giant fluffy cumulus clouds fills the entire frame, with towering cloud formations rising like mountains in the background. In the middle-lower area, a small café setup sits impossibly on the cloud surface: a round table and two ornate red metal chairs (vintage outdoor café style). The chairs face the table from opposite sides, slightly angled. On the tabletop there is a glass vase with flowers (soft pink/orange blooms), plus small table items (cups/plates or minimal décor). No people are present. The atmosphere is dreamy and calm, like a whimsical editorial or fantasy film still. The sky above is pale and hazy with soft layered clouds; light feels like late morning/afternoon with gentle sun rays. The composition emphasizes scale: tiny red furniture against massive cloud landscape. Lighting: soft, diffused sunlight, gentle volumetric haze, cloud edges softly glowing; minimal harsh shadows. Composition & optics: wide shot, lots of negative space made of clouds; the red furniture is the focal point; moderate depth of field—foreground clouds detailed, distant cloud mountains slightly softer. Color grading Overall palette: cool cyan/teal sky tones and creamy off-white clouds (slightly warm highlights). Contrast: medium contrast; keep a soft dreamy roll-off in highlights (no hard HDR). Saturation: restrained overall; red chairs/table are the primary saturated accent for strong color separation. Highlights: soft luminous cloud highlights with mild bloom/halation; preserve texture in bright cloud tops (avoid clipping). Shadows: cool, slightly blue/teal shadows inside cloud volumes to emphasize depth. Atmosphere: subtle haze/fog for depth and scale; distant clouds slightly desaturated and lighter (aerial perspective). Filmic finish: light grain (optional), gentle vignette (optional), slightly reduced clarity in the far background to keep it ethereal. Palette keywords: teal sky, creamy white clouds, soft bloom, airy haze, red accent furniture, dreamy cinematic surrealism.

Nano Banana 2100

Read the full promptTop-down aerial shot, overhead view of clear turquoise water with visible surface texture and light reflections. Two big cats swim in the water, moving in the same general direction. Subject 1: a black panther (sleek dark coat) swimming near the upper-right area of the frame. Body mostly visible under the water surface, head slightly raised, ears visible, smooth wake behind it. Subject 2: an orange tiger with black stripes swimming near the lower-left area of the frame. Bright saturated orange fur stands out strongly against the teal water. Tail curves slightly, stripes clearly visible, small ripples around its body. The composition is minimal and graphic: lots of negative space (water), animals separated diagonally, creating a strong visual contrast (black vs orange). The water looks like a pool or clear sea“no shoreline visible”just textured ripples, subtle highlights, and soft wave patterns. No humans, no boats, no extra objects. Camera & optics: high altitude top-down drone / aerial perspective, wide frame, sharp detail on water texture, animals crisp but slightly softened by water surface. Color grading Overall palette: dominant teal / aqua water (blue-green), clean and bright. Contrast: medium-to-high contrast to separate the animals from the water; keep blacks deep for the panther while preserving fur detail (don — t crush). Saturation: water moderately saturated; tiger orange highly saturated for a strong complementary pop against teal (orange — teal contrast). Highlights: small sparkling specular highlights on the water surface; keep them crisp but not blown out. Shadows: cool, slightly green-leaning shadows in the water; maintain texture in darker ripples. Clarity/texture: increase micro-contrast/texture on the water ripples for that “crystal surface” feel, but avoid over-sharpening the animals. Filmic finish: very subtle grain (optional), light vignette (optional) to keep focus toward the center. Palette keywords: teal water, aqua gradients, orange — teal complementary contrast, deep blacks, crisp water highlights, clean cinematic aerial.

Nano Banana 2160

Read the full promptCinematic fine-art fashion scene, wide view of a vast field of tall green grass (like wheat/barley but lush and deep green). The grass forms a dramatic swirling pattern, as if wind has carved a curved channel / vortex-like path through it. In the lower-left to center area, a woman lies peacefully inside this curved pocket of flattened grass, as if cradled by the wind. She wears a long flowing deep red dress with heavy fabric and many folds; the dress spreads around her like a red pool of cloth. The woman’s pose is calm and elegant, eyes closed or half-closed, head tilted slightly, hair dark and pulled back/sleek. No other objects, no buildings, no horizon detail — just endless textured grass and the striking red dress. The scene feels surreal and poetic, like a still from an art film. Lighting: soft overcast or diffused light, no harsh sun; gentle shadowing that emphasizes the grass texture and dress folds. Composition: vertical frame, lots of negative space made of textured grass; subject is small relative to the landscape, creating scale and isolation; the grass channel leads the eye toward the woman. Texture & motion feel: grass looks like it’s been shaped by strong wind; dress fabric appears heavy and sculptural. Color grading Overall palette: dominant cool green / teal-green environment with a strong deep crimson red hero accent (dress). Contrast: medium contrast with rich midtones; keep grass texture detailed (micro-contrast), avoid crushed blacks. Saturation: controlled overall, but maintain high saturation in the red dress; greens slightly desaturated and darkened to look cinematic and moody. Shadows: cool, leaning teal/green; deepen shadows in the grass to create depth and a “sea of green” feel. Highlights: soft and muted (overcast look), no bright speculars; preserve detail in dress folds. Color separation: strong complementary contrast red vs green; keep skin tones neutral and slightly muted so they don — t compete with the dress. Finishing: subtle vignette, light film grain (optional), slightly reduced clarity in far background for a dreamy haze, while keeping foreground grass strands crisp. Palette keywords: deep forest green, teal shadows, muted overcast highlights, crimson dress, red — green complementary contrast, cinematic fine art.

Nano Banana 260

Read the full promptSurreal photorealistic macro shot of a vinyl record seen from above at a slight angle. The record surface fills the frame, showing detailed circular grooves and a strong glossy sheen. The vinyl has a striking two-tone look: a teal/blue-green section sweeping across the top/right and a warm red/orange section across the lower/left, with a smooth gradient between them. Near the center-right is the golden label area around the spindle hole, slightly textured and matte compared to the glossy grooves. The spindle hole is visible. On the record surface, several tiny miniature human figures (silhouetted, like small pedestrians) are standing and walking, spaced along the grooves. Each figure casts a long soft shadow and a faint reflection on the glossy vinyl, enhancing the “miniature world” illusion. The scene feels like a scaled-down urban moment happening on a spinning record, but captured as a still macro photograph. Lighting: warm directional light (golden hour / studio warm key) creating specular highlights and bright streaks on the grooves; softer fill light to keep detail in darker areas. Composition & optics: vertical frame; shallow-to-medium depth of field (some figures sharper, others slightly softened); macro realism, high detail, cinematic texture. Color grading Overall tone: warm cinematic “golden glow” with a cool teal counterbalance. Contrast: medium-high; keep deep shadows in grooves but preserve texture (no crushed blacks). Saturation: medium; emphasize warm red/orange and teal color blocking; keep gold label rich but not oversaturated. Highlights: strong specular highlights with slight bloom/halation on the brightest glints; avoid blown-out hotspots. Shadows: warm-to-neutral shadows, slightly brown/amber; maintain separation for the miniature figures — silhouettes. Micro-texture: clarity/texture moderately high to show groove lines; keep reflections smooth. Finishing: subtle film grain; light vignette to focus on the center label; slight matte curve optional for a filmic roll-off. Palette keywords: teal — orange cinematic, warm gloss, golden label, macro vinyl grooves, miniature people, photoreal surreal.

How to Write Social Media Image Prompts

A social image has about a second to land, so build it around one subject. Make the subject large and keep the background simple. A "solid pastel background" or a "clear blue sky" gives a small thumbnail one thing to read. Think in a tall frame. Stack elements from bottom to top instead of side by side, and keep the key detail off the extreme top and bottom edges, where captions and buttons often sit.

Then add one move that stops the scroll. Tilt the view: a "strong Dutch angle" and a "dynamic diagonal composition" make a parked car feel fast. Or pick a strange idea and render it plainly, like a slice of bread worn as a mask in "bright daylight". Bold color and clean shapes read at thumbnail size. One surprise per image is enough, and a second one usually just competes with the first.

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